Sligo Tourism Brand Guidelines

Our Brand, Our Story

At the heart of Tourism Brand Sligo are five values that capture the character of experience that visitors can expect when they spend time in Sligo. The values of Creativity, Independence, Inclusiveness, Activity and Enchantment inform the way we communicate our individual and collective tourism offering to potential visitors.

Our brand story (below) incorporates these five values and represents the vision of Sligo we wish to foster and promote. Please consider how you might use this story as a starting point when communicating your business or experience online, in print or in conversation.


Sligo will enchant you.

It is a county that celebrates its independent spirit. A place steeped in history and mythology, with a creative tradition that lives in the music, art, poetry and expression of its people.

From lakes and rivers to beaches and dramatic limestone mountains, Sligo is a place where ancient sites, spectacular landscapes and rolling waves inspire stories, trails and adventures that will open your mind and invigorate your body.

Come and join us in Sligo and set your spirit free.

Our Identity

The Tourism Brand Sligo mark has been designed to reflect the the creative, independent, active and enchanting personality of the county. The brushstrokes are inspired by the paintings of Jack B Yeats, the vertical limestone features of the landscape and the crashing Atlantic waves. We have created an identity that acts as a visual unifier for the region and all within but also that acts as a touchpoint for the story of Sligo.

The Mark

The mark is supplied in a variety of artwork versions for use by professional designers and for non designers. These artwork files are supplied as Adobe Illustrator EPS and JPEG files.

Professional Use

Artwork for designers is available as Illustrator EPS. This can be scaled without losing quality and should be used when creating communications professionally.

Office Use

Artwork for office use is supplied in RGB PNG (colour) and TIFF (black), both of which can be imported into Microsoft Office programmes.

Colour Palette

Sligo Red
0C 100M 100Y 0K
236R 28G 36B


Sligo Magenta
0C 92M 62Y 7K
236R 20G 90B


Sligo Orange
0C 80M 100Y 0K
255R 51G 0B


Sligo Grey
0C 0M 15Y 80K
88R 88G 79B


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